Taking all of our For You pages by storm, the whimsigoth aesthetic is another fun and engrossing fashion trend to dive deep into and obsess with. For those who love a darker look and have a yearning for all things…
Time to swap those iced lattes for pumpkin spice and dive headfirst into Autumn! September has arrived, bringing that tricky in-between vibe where summer is basically ghosting us (like always in the UK), and the streets are getting that golden…
Alright, fashionistas, buckle up because we’re about to dive into a world where Bratz dolls meet EGO—aka the ultimate Y2K dream team! Whether you’re hunting for the perfect Bratz doll Halloween costume or just want to channel that sassy Bratz…
Hey Dolls! Welcome to your new style obsession—bubble skirts, the trend that’s literally *popping* up everywhere. If you’ve been scrolling through your feed, you’ve definitely seen these puffy wonders taking over, and girl, we’re here to make sure you rock…
Howdy, huns. We’re rallying the herds to tell you about this season’s latest trend – the cowboy boot! If you’re anything like us, Cowboy Carter has been on repeat and early Taylor Swift has been all over your mood board…
Hey Dolls! If you haven’t heard, Butter Yellow is the colour of the season and it’s here to make your wardrobe POP! This dreamy, creamy shade is making waves across all the top fashion FYPs and Insta feeds. Ready to…
It’s officially Brat Girl Summer 2024! And, if you’ve been anywhere near TikTok this week, you know this viral trend is taking over our feeds. Brat Girl Summer is all about that messy, feral, party-girl vibe, and here at EGO,…
She shoots, she slays! Football shirts are all the rage this summer – just in time for the Euros! So let’s team up girls, and make sure that our football game outfit ideas are at the top of that leaderboard. …
Taylor’s Eras Tour has been dominating the whole world since March of last year, and it’s no surprise why. Undeniably the biggest artist of the moment, her tour has completely one-upped so many artists’ tours in giving us Swifties exactly…
